‘Jimmy Kimmel Live!’ TV Audience Spike “Paled In Comparison” To YouTube Numbers, Says Exec – MIA Market
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Jimmy Kimmel's return to late-night television has certainly made waves, but YouTube is highlighting its own impressive viewership numbers. During a presentation at the MIA Market in Rome, YouTube's Luca Forlin pointed out that the increase in linear TV audiences for 'Jimmy Kimmel Live!' on ABC was significantly overshadowed by the platform's own metrics. This discussion underscores the shifting landscape of media consumption, where traditional TV is increasingly competing with digital platforms for viewer attention.
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