Apple Services Revenue Increases 15% to Hit New Record in September Quarter, iPhone Sales Short of Forecasts but Cook Promises Year-End Boom

Variety•Thursday, October 30, 2025 at 9:07:46 PM

Apple has reported a remarkable 15% increase in its Services revenue for the September quarter, reaching a record $28.75 billion, surpassing Wall Street's expectations. This growth highlights the strength of Apple's Services segment, which is now its fastest-growing area. While iPhone sales fell short of forecasts, CEO Tim Cook remains optimistic about a year-end surge, indicating that the company is well-positioned for future success. This news is significant as it showcases Apple's resilience and adaptability in a competitive market.

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