No ‘White Lotus Effect’ Yet For Thai Fashion Brand Jim Thompson – Seriesly Berlin

DeadlineWednesday, September 17, 2025 at 5:40:57 PM
No ‘White Lotus Effect’ Yet For Thai Fashion Brand Jim Thompson – Seriesly Berlin
Despite the buzz around the 'White Lotus effect' boosting Thai tourism, the fashion brand Jim Thompson hasn't experienced a similar uplift. Be Inthavong, the brand's Creative Director, shared insights at the Seriesly Berlin conference, revealing that the high-end Thai silks brand has not seen an increase in sales or visibility linked to the HBO show's popularity. This highlights the challenges faced by brands in translating cultural phenomena into commercial success, making it a crucial point for the fashion industry.
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