AFM Delegates Enthused By Return To L.A. & New Venue But Concerned Over Domestic Theatrical Biz: “We Are Looking For A Needle In A Haystack”

The American Film Market (AFM) has made a significant return to Los Angeles, marking a shift from its previous locations in Las Vegas and Santa Monica to the Fairmont Century Plaza. This six-day event, which began on October 30, 2023, has been met with enthusiasm from the independent distribution community, eager for renewed opportunities in the film industry. However, despite the excitement surrounding the venue change, there remains a palpable concern about the domestic theatrical business. Industry insiders have voiced their struggles, likening their search for viable projects to 'looking for a needle in a haystack.' This sentiment reflects broader challenges within the industry, as the landscape continues to evolve and adapt post-pandemic. The AFM's return is not just a logistical change but a crucial moment for independent filmmakers seeking to navigate a complex market.