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Emmy Awardsin Entertainment
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The 2025 Emmy nominations are unveiled, spotlighting fierce competition in late-night talk shows with Colbert, Kimmel, and Stewart contending, while Seth Meyers misses out.

‘S**t You Should Care About’ Founder Lucy Blakiston Signs With WME

DeadlineTuesday, July 15, 2025 at 8:00:00 AM
PositiveEntertainmentMedia Industry
‘S**t You Should Care About’ Founder Lucy Blakiston Signs With WME
Lucy Blakiston, the brains behind the blunt and wildly popular St You Should Care About platform, just inked a deal with powerhouse talent agency WME. While her current team at Diving Bell will still handle her core strategy, WME’s job is to turbocharge her U.S. reach—think bigger projects, more eyeballs, and maybe even a stateside media takeover.
Editor’s Note: This isn’t just another "influencer gets an agent" story. Blakiston’s brand—a mix of no-nonsense news and Gen Z-friendly activism—has serious cultural clout. WME’s backing signals that her voice (and her audience) are too big to ignore, which could mean more mainstream opportunities—or a test of whether her edgy, unfiltered style can scale without losing its edge.
— Curated via WP Now’s

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