Disney+ Sets Date for Hulu to Replace Star as Its Global Entertainment Brand, Adding New Integrated Features Ahead of Hulu App Phaseout in 2026

Disney is making a significant move by transitioning Hulu to become its global entertainment brand on Disney+ starting October 8, 2023. This change will replace the Star tile in non-U.S. markets, signaling Disney's commitment to enhancing the Hulu brand and integrating new features. As the standalone Hulu app is phased out by 2026, this strategy aims to streamline content delivery and improve user experience, making it easier for audiences worldwide to access a diverse range of entertainment.