Sony Pictures Classics chiefs on what AI can't do, avoiding bidding wars and more

At the Cannes Film Festival, Sony Pictures Classics executives discussed the role of festivals in the film industry, the limitations of artificial intelligence, and strategies to avoid bidding wars, as highlighted by Envelope editor Matt Brennan.

This dialogue underscores the importance of maintaining artistic integrity and the unique value of film festivals in a rapidly evolving industry, particularly as competition intensifies with new projects and potential bidding wars.

The conversation reflects broader industry trends, including the absence of major Hollywood studios at Cannes this year, which may shift the festival's influence and alter the dynamics of film financing and distribution.