The Sidemen Management Outfit Arcade Appoints Former YouTube Exec Pete Cory As Chairman

Deadline•Wednesday, October 22, 2025 at 11:56:11 AM

Pete Cory, a former YouTube executive, has been appointed as the Chairman of Arcade, the management company for the popular YouTube group The Sidemen. This move follows a significant investment from Thomas Benski's Lumina Media, which has acquired a minority stake in Arcade. The Sidemen, who began as a YouTube collective, have expanded their brand to include shows on Netflix and a wide range of merchandise. Cory's experience in the digital space is expected to help Arcade navigate the evolving landscape of online entertainment, making this a pivotal moment for both the company and The Sidemen.

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