NBC Pushes NBA Launch With 30 Rock Basketball Site, Nostalgic Gear

VarietyThursday, October 9, 2025 at 6:00:00 PM
NBC Pushes NBA Launch With 30 Rock Basketball Site, Nostalgic Gear
NBCUniversal is making a strong push to engage viewers with its newly acquired NBA broadcasting rights. To kick off the season, they are launching a custom LED basketball half-court at their iconic 30 Rockefeller Plaza headquarters, featuring artwork inspired by various teams. This initiative not only showcases their commitment to the NBA but also aims to create a vibrant atmosphere that draws fans in, making it a significant step in revitalizing interest in basketball broadcasts on NBC and Peacock.
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