Why talking about sweat stopped being a taboo (long before Alan Carr was on Traitors)
PositiveEntertainment

Talking about sweat has become increasingly accepted, with celebrities like Alan Carr leading the charge. This shift is significant as it reflects a broader cultural change towards openness and vulnerability. The trend of using saunas for business meetings highlights how society is embracing wellness and breaking down old taboos, making conversations about personal topics more mainstream.
— Curated by the World Pulse Now AI Editorial System