OpenAP Expands Beyond TV, Adding Inventory From Streamers, Cinema and Demand Side

OpenAP is making significant strides by expanding its inventory beyond traditional TV to include streaming services and cinema. This move is crucial as it allows advertisers to access a wider range of commercial opportunities, tapping into the growing demand for diverse advertising platforms. With new partnerships including major players like Samsung and LG Ads, OpenAP is positioning itself as a leader in the advanced advertising space, which is essential for adapting to the evolving media landscape.