CBS Will Embrace ‘Comfort TV’ as It Rolls Out This Fall’s Primetime Marketing Campaigns

VarietyFriday, September 26, 2025 at 4:15:00 PM
CBS Will Embrace ‘Comfort TV’ as It Rolls Out This Fall’s Primetime Marketing Campaigns
CBS is launching its fall primetime marketing campaigns with a focus on 'comfort TV,' aiming to provide viewers with feel-good content. This approach not only reflects a growing trend in television but also resonates with audiences seeking warmth and familiarity in their viewing experiences, especially in challenging times.
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