European Major Players Bulk Up but Face YouTube Challenge: Platform Is ‘One of the Key Threats’
NeutralEntertainment

During a recent panel at the San Sebastián Film Festival, key figures in European production and distribution discussed the pressing challenges they face in the international market, particularly highlighting YouTube as a significant threat. This conversation is crucial as it underscores the need for a unified approach among European players to navigate the competitive landscape and adapt to the evolving digital environment.
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