Spotify Wrapped ‘Listening Age’ Feature Has Music Fans Howling

Dow Jones Arts & CultureThursday, December 4, 2025 at 8:33:00 PM
Spotify Wrapped ‘Listening Age’ Feature Has Music Fans Howling
  • Spotify's latest Wrapped feature, which calculates users' 'listening age,' has sparked controversy, particularly among Millennials who are humorously categorized as being of retirement age due to their affinity for Fleetwood Mac. This has led to mixed reactions from the music community.
  • The introduction of the 'listening age' feature is significant for Spotify as it aims to enhance user engagement and personalization, but the backlash highlights the potential pitfalls of such features, especially when they evoke feelings of nostalgia or discomfort among users.
  • The rollout of Spotify Wrapped has also faced technical issues, with many users reporting difficulties accessing their personalized summaries, contributing to a growing frustration that contrasts with the nostalgic sentiments evoked by the new feature. This situation underscores the challenges Spotify faces in balancing innovation with user satisfaction.
— via World Pulse Now AI Editorial System

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