India’s Streaming Universe Hits 601 Million Users as Connected TV Surges 87%
PositiveEntertainment

India's streaming audience has reached 601.2 million users, over 40% of the population, according to Ormax Media. The market is maturing with a 10% year-over-year growth, down from previous years.
Editor’s Note: This growth in streaming users highlights the increasing importance of digital media in India. As more people access content online, it reflects changing consumer habits and the potential for further innovation in the entertainment industry.
— Curated by the World Pulse Now AI Editorial System