Sustainable Model for Independent Theatrical Cinema in India Launched by First Ray Films, Max Marketing (EXCLUSIVE)

VarietyWednesday, September 24, 2025 at 5:30:00 AM
Sustainable Model for Independent Theatrical Cinema in India Launched by First Ray Films, Max Marketing (EXCLUSIVE)
First Ray Films and Max Marketing have joined forces to create a sustainable model for independent theatrical cinema in India. This partnership aims to address the challenges faced by independent films in a market often overshadowed by large studio productions. By developing targeted distribution and marketing strategies, they hope to provide a viable pathway for smaller films to reach audiences, which is crucial for the diversity and richness of the cinematic landscape.
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