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Why Lionsgate Hired TikTok Fan Editors to Market Movies

Variety•Friday, October 17, 2025 at 4:15:00 PM
PositiveEntertainment
Why Lionsgate Hired TikTok Fan Editors to Market Movies
Lionsgate is embracing the creativity of TikTok by hiring fan editors to market their movies, tapping into the platform's vibrant culture. This innovative approach not only resonates with younger audiences but also showcases how traditional marketing can evolve in the digital age. By allowing teenagers from places like the Philippines and Brazil to create trailers with their unique flair, Lionsgate is not just promoting films; they're engaging a community that thrives on creativity and authenticity. This strategy could redefine how movies are marketed, making them more relatable and appealing to a generation that values originality.
— Curated by the World Pulse Now AI Editorial System
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