China Loses Young Moviegoers as Vietnam Market Grows, JAFF Market Panel Hears
NegativeEntertainment
- China's theatrical market is experiencing a significant decline in younger audiences, with those under 24 now making up only 15% of moviegoers, a sharp decrease from 38% previously. This trend was highlighted by Eric Lin, general manager of international content at Alibaba's Damai Entertainment, during discussions at the JAFF Market.
- The loss of young moviegoers poses a challenge for the Chinese film industry, as this demographic is crucial for future growth and engagement. The shift in audience preferences may compel filmmakers and studios to adapt their strategies to attract younger viewers back to cinemas.
- Meanwhile, Vietnam is emerging as a promising market for pan-Asian content, indicating a regional shift in audience dynamics. The JAFF Market has also seen initiatives like the launch of Triple Green CineCapital, which aims to invest in Southeast Asian films, reflecting a growing interest in diversifying content and addressing the volatility faced by markets like Indonesia.
— via World Pulse Now AI Editorial System
