‘One Battle After Another’ Projected to Lose $100 Million Theatrically as ‘Smashing Machine’ and Others Also Struggle Due to Oversized Budgets

The film industry is facing a tough time as several high-budget releases, including 'One Battle After Another,' are projected to lose significant amounts at the box office, with estimates around $100 million. Virginia cinema owner Mark O'Meara noted that even well-reviewed films like A24's 'The Smashing Machine,' featuring Dwayne Johnson, are struggling to attract audiences. This trend highlights the challenges of oversized budgets in an evolving market, raising concerns about the sustainability of such productions and their impact on the future of cinema.