The Biggest Name in K-Pop Isn’t BTS. It’s Netflix.
Dow Jones Arts & CultureSunday, July 20, 2025 at 4:02:00 AM
Move over, BTS—Netflix is quietly becoming the heavyweight champion of K-Pop in the U.S., but not in the way you’d expect. The streaming giant’s fictional idol groups from Kpop Demon Hunters are blowing up, proving that you don’t need real-life stars to dominate the charts. It’s a weird, fascinating twist in the K-Pop craze, showing how powerful storytelling (and good marketing) can be.
Editor’s Note: This isn’t just another K-Pop story—it’s a sign of how media giants like Netflix can reshape entire music trends without traditional artists. If fictional bands are winning over fans, it could change how labels, streamers, and even fans think about what makes a "real" hit. Plus, it’s a fun reminder that sometimes, the most unexpected things go viral.
— Curated via WP Now’s
