How the ‘Roofman’ Team Rebuilt an Entire Toys ‘R’ Us Store Including Tickle Me Elmos and a Marvel Easter Egg for Channing Tatum

VarietySaturday, October 11, 2025 at 5:15:00 PM
How the ‘Roofman’ Team Rebuilt an Entire Toys ‘R’ Us Store Including Tickle Me Elmos and a Marvel Easter Egg for Channing Tatum
In an impressive feat of creativity, director Derek Cianfrance and production designer Inbal Weinberg have successfully recreated a Toys 'R' Us store from 2004 for the film 'Roofman.' This meticulous effort not only brings nostalgia to life but also highlights the dedication to authenticity in filmmaking. The inclusion of beloved toys like Tickle Me Elmo and a special Marvel Easter egg for Channing Tatum adds a fun twist, making it a significant moment for fans of both the film and the iconic toy store.
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