Tim Cook Reveals Apple’s Vision for Movies and TV: Why Spending Millions on Blockbusters Like ‘F1’ is About More Than Selling iPhones

Apple CEO Tim Cook is making big bets on Hollywood, splashing millions on blockbuster films like the upcoming F1 movie starring Lewis Hamilton. But this isn’t just about flashy content—it’s part of a deeper strategy to position Apple as a cultural force beyond hardware, weaving its brand into entertainment to keep users locked into its ecosystem.