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Netflix expands its lineup with exciting new projects, adding Charlie Heaton to a suspenseful Newfoundland series and debuting Leanne Morgan's fresh start in Chuck Lorre's comedy, showcasing diverse storytelling.

Tim Cook Reveals Apple’s Vision for Movies and TV: Why Spending Millions on Blockbusters Like ‘F1’ is About More Than Selling iPhones

VarietyWednesday, June 11, 2025 at 4:00:00 PM
Tim Cook Reveals Apple’s Vision for Movies and TV: Why Spending Millions on Blockbusters Like ‘F1’ is About More Than Selling iPhones
Apple CEO Tim Cook is making big bets on Hollywood, splashing millions on blockbuster films like the upcoming F1 movie starring Lewis Hamilton. But this isn’t just about flashy content—it’s part of a deeper strategy to position Apple as a cultural force beyond hardware, weaving its brand into entertainment to keep users locked into its ecosystem.
Editor’s Note: Apple’s move into high-profile films isn’t just about competing with Netflix or Disney. It’s a play to make Apple TV+ a must-have, reinforcing loyalty to Apple’s ecosystem (think: iPhones, Macs, and subscriptions). If they nail it, your next favorite movie might just come with an Apple logo—and that’s a win for them, whether you buy a new iPhone or not.
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