Netflix Says Global Viewership Of Southeast Asian Content Grew By Almost 50% From 2023 To 2024
PositiveEntertainment
- Netflix reported a nearly 50% increase in global viewership of Southeast Asian content from 2023 to 2024, with over 100 titles from the region appearing in its Global Top 10, and more than 40 of those titles charting in 2025 alone.
- This growth highlights the rising popularity and demand for Southeast Asian narratives on global streaming platforms, indicating a successful expansion of Netflix's content strategy in diverse markets.
- The development reflects a broader trend in the streaming industry, where platforms are increasingly recognizing the importance of local content, as seen in recent legislative changes in Australia mandating investment in original local productions.
— via World Pulse Now AI Editorial System
