Theaters Have Re-Invested $1.5 Billion in Past Year to Keep Audiences Engaged With Premium Large Formats, Loyalty Rewards and Better Dining Experiences
PositiveEntertainment

The North American exhibition industry has invested over $1.5 billion in theaters this past year, enhancing audience experiences with premium formats, loyalty rewards, and improved dining options.
Editor’s Note: This investment is significant as it reflects the industry's commitment to attracting and retaining audiences in a competitive entertainment landscape. By enhancing the theater experience, they aim to boost attendance and customer satisfaction.
— Curated by the World Pulse Now AI Editorial System