Spotify Opens Up Ad Inventory to Amazon’s Demand-Side Platform

VarietyWednesday, October 1, 2025 at 10:00:00 AM
Spotify Opens Up Ad Inventory to Amazon’s Demand-Side Platform
Spotify has announced a strategic partnership with Amazon Ads, allowing advertisers using Amazon's Demand-Side Platform to access Spotify's streaming ad inventory. This collaboration is significant as it not only enhances Spotify's programmatic advertising revenue but also positions the platform to better compete with Amazon Music for both subscribers and ad dollars. By leveraging Amazon's extensive advertising capabilities, Spotify aims to attract more advertisers and improve its overall market presence.
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