Macy’s Thanksgiving Day Parade Hits All-Time Viewership Record For NBC & Peacock
PositiveEntertainment

- This year's Macy's Thanksgiving Day Parade achieved a record-breaking viewership of 34.3 million across NBC and Peacock, marking an 8% increase from last year's audience. The parade's original airing at 8:30 a.m. ET attracted 25.4 million viewers, contributing to the overall success of the event as reported by Nielsen.
- The significant rise in viewership underscores the growing popularity of the Macy's Thanksgiving Day Parade, highlighting NBC and Peacock's successful strategies in engaging audiences through innovative broadcasting methods.
- The introduction of features like the Multiview option on Peacock, which allows viewers to experience the parade from multiple angles, reflects a broader trend in media consumption where interactive and immersive experiences are increasingly valued by audiences, enhancing the overall appeal of traditional events.
— via World Pulse Now AI Editorial System

