Netflix is revamping its gaming strategy to win more users. Is it working?

- Netflix is revamping its gaming strategy by launching several TV games this holiday season, aiming to attract more users and enhance its gaming portfolio. This move follows a mixed performance in its gaming expansion since 2021, indicating a need for a more effective approach. The effectiveness of this strategy remains uncertain, as it seeks to generate the popularity for games that Netflix aims for, reflecting a broader trend in the gaming industry where companies continuously adapt to consumer preferences.