Paramount Wants to Battle Amazon, Google for Digital Ad Dollars, but First Must Navigate a Tricky Sales Situation

VarietyMonday, October 20, 2025 at 3:20:00 PM
Paramount Wants to Battle Amazon, Google for Digital Ad Dollars, but First Must Navigate a Tricky Sales Situation
Paramount is making waves in the digital advertising space by challenging giants like Amazon and Google. Led by David Ellison, the company is breaking traditional norms in sales by keeping the previous head of sales in place while introducing new strategies. This approach could reshape how media companies navigate the competitive landscape of digital ads, making it a significant development for the industry.
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