Tubi Hires Two Snap Inc. Alums For Key Ad Sales Positions
DeadlineMonday, July 7, 2025 at 8:03:37 PM
Tubi, the free streaming service owned by Fox, just snagged two heavy hitters from Snap and Viacom for its ad sales team. Sharon Silverstein, who spent over eight years leading North American sales at Snap, is stepping in as SVP to oversee U.S. industry verticals. Katelyn Kroneman (another Snap alum) is also joining, though her exact role isn’t spelled out here. It’s a clear play to beef up Tubi’s ad strategy as streaming wars heat up.
Editor’s Note: Tubi’s making a power move. Hiring execs with deep ad sales chops from Snap—a company that’s nailed youth-focused digital advertising—signals they’re serious about competing for ad dollars in the crowded streaming space. For viewers, this could mean more targeted (or maybe more annoying?) ads. For the industry, it’s another sign that free, ad-supported streaming isn’t just surviving—it’s thriving.
— Curated via WP Now’s
