ProSiebenSat.1’s Henrik Pabst On The Battle Facing Europe’s TV Giants In The Streaming Era
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ProSiebenSat.1 Media, a major German broadcaster, is navigating the challenges posed by the streaming era and a downturn in global TV advertising. CEO Henrik Pabst discusses the company's efforts to transition to a digital-first model amidst shareholder disputes. This shift is crucial as traditional TV faces increasing competition from streaming platforms, making it essential for broadcasters to adapt to survive.
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