TikTok Launches Crescendo, Accelerator Program to Discover Classical Music Talent, in Partnership With London’s Southbank Centre

VarietyTuesday, September 30, 2025 at 10:30:00 AM
TikTok Launches Crescendo, Accelerator Program to Discover Classical Music Talent, in Partnership With London’s Southbank Centre
TikTok has teamed up with London's Southbank Centre to launch Crescendo, an exciting new accelerator program aimed at uncovering fresh classical music talent. This initiative will support ten U.K.-based creators who are already sharing their passion for classical music on TikTok, helping them to elevate their content and reach wider audiences. This partnership not only highlights the growing interest in classical music among younger generations but also provides a unique platform for emerging artists to thrive in a digital landscape.
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