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Streamer Rakuten Viki Makes Push for U.S. Asian Drama Fans With ‘K-Drama Day’ Ad Campaign Starring Will Poulter and Victoria Justice

Variety•Friday, September 26, 2025 at 8:28:21 PM
PositiveEntertainment
Streamer Rakuten Viki Makes Push for U.S. Asian Drama Fans With ‘K-Drama Day’ Ad Campaign Starring Will Poulter and Victoria Justice
Rakuten Viki is making a significant move to attract U.S. fans of Asian dramas with its 'K-Drama Day' campaign, featuring popular actors like Will Poulter and Victoria Justice. This initiative, running until September 30, highlights Viki's ambition to expand its presence in English-speaking markets. By promoting Asian dramas, Viki not only showcases diverse storytelling but also taps into a growing audience eager for fresh content, making it an exciting time for fans.
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