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Celebrity Romance Rumorsin Entertainment
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Romance rumors swirl as JoJo Siwa and Chris Hughes grow closer, sharing cozy moments and spending time with her parents, fueling dating speculation.

Hailey Bieber, Ryan Reynolds & More Who Sold Their Brands for Billions

E! OnlineSaturday, May 31, 2025 at 11:00:00 AM
Hailey Bieber, Ryan Reynolds & More Who Sold Their Brands for Billions
Hailey Bieber just joined the ranks of celebrities like Ryan Reynolds and Kylie Jenner who've turned their side hustles into billion-dollar paydays. Her skincare brand, Rhode, was snapped up by e.l.f. Beauty in a deal worth a cool $1 billion—proving that celebrity-backed brands are still a golden ticket in the beauty industry.
Editor’s Note: This isn’t just about rich stars getting richer—it’s a sign of how much clout celebrity-founded brands still carry. When companies like e.l.f. are willing to drop billions, it shows they’re betting big on the power of fame to move products. For aspiring entrepreneurs, it’s a reminder that a famous face (and a solid product) can be a shortcut to serious money.
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