EntertainmentVarietyWed, Sep 3, 2025, 10:07 PMPositive

American Eagle Credits Controversial Sydney Sweeney ‘Great Jeans’ Campaign With Boosting Sales and Brand Awareness

American Eagle reports a significant boost in sales and brand awareness from its 'Sydney Sweeney has great jeans' campaign, which sparked national conversation. The collaboration sold out within a week, and the company plans to work with Sweeney again later this year.

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American Eagle reports a significant boost in sales and brand awareness from its 'Sydney Sweeney has great jeans' campaign, which sparked national conversation. The collaboration sold out within a week, and the company plans to work with Sweeney again later this year.
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