43% of Gen Z Prefer YouTube and TikTok to Traditional TV and Streaming; New ‘Microdramas’ Trend Reaches 28 Million U.S. Viewers, Study Finds

Variety•Wednesday, November 5, 2025 at 7:25:00 PM

A recent study reveals that 43% of Gen Z prefers YouTube and TikTok over traditional TV and streaming services, highlighting a significant shift in entertainment consumption. This trend, discussed by Activate Consulting's CEO Michael Wolf at the WSJ Tech Live event, shows that younger audiences are gravitating towards social video platforms, which are more engaging and accessible. The rise of 'microdramas' has also captured the attention of 28 million viewers in the U.S., indicating that these platforms are not just alternatives but are reshaping the media landscape.

— via World Pulse Now AI Editorial System

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