BBC, ITV, Paramount & Channel 4 Chiefs Downplay Merger Talks: “I’m Not Sure That’s Good For The UK”

Leaders from major UK broadcasters, including BBC, ITV, Channel 4, and Paramount, have expressed skepticism about the benefits of merging to compete with streaming giants like Netflix and YouTube. During a discussion at the Royal Television Society's Cambridge Convention, they emphasized the importance of maintaining their unique identities and services for the UK audience. This conversation is significant as it highlights the ongoing challenges traditional broadcasters face in adapting to the rapidly changing media landscape.