Olympic Committee Aims to ‘Empower’ Athletes to Post on Social Media More After They Generated 8 Billion Engagements at Paris Games: ‘We Expect L.A. to Be Even Bigger’
PositiveEntertainment

The International Olympic Committee is encouraging athletes to share more on social media after the Paris Games saw a record-breaking 8 billion engagements. This surge in digital content, driven by athletes themselves, highlights the growing importance of online presence in sports. With expectations for even greater engagement at the upcoming Los Angeles Games, this initiative not only empowers athletes but also enhances fan interaction, making the Olympics more accessible and engaging for everyone.
— Curated by the World Pulse Now AI Editorial System