How TikTok’s New Data Tool Helped ‘Celebrity Traitors’ Win Over Young Audiences
PositiveEntertainment

- TikTok UK boss Dominic Burns revealed at the Cannes Film Festival the launch of the Spotlight tool, designed to enhance ties with the TV and film industry, and discussed its impact on British shows at the British Screen Forum.
- This development signifies TikTok's strategic move to solidify its role in the entertainment sector, leveraging its platform to attract younger viewers and potentially reshape content consumption trends.
— via World Pulse Now AI Editorial System



