EntertainmentVarietyFri, Jun 12, 2026, 10:30 PMPositive

Veteran PR Executive Adam Keen Launches Agenda Collective

Veteran PR executive Adam Keen has launched Agenda Collective, a new full-service entertainment public relations firm aimed at supporting various sectors including film, television, corporate, and awards campaigns. The firm officially enters the market following a strategic buildout period and has already begun working with notable clients such as A24, Artists Equity, and Amazon MGM Studios.

Veteran PR Executive Adam Keen Launches Agenda Collective

WPN Brief

  • What Happened

    Veteran PR executive Adam Keen has launched Agenda Collective, a new full-service entertainment public relations firm aimed at supporting various sectors including film, television, corporate, and awards campaigns. The firm officially enters the market following a strategic buildout period and has already begun working with notable clients such as A24, Artists Equity, and Amazon MGM Studios.

  • Why It Matters

    The establishment of Agenda Collective signifies a significant move in the entertainment PR landscape, as it aims to leverage Keen's extensive experience with major studios like Warner Bros. and Amazon MGM Studios, potentially enhancing the visibility and success of its clients in a competitive industry.

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