Apple SVP On Why They Dropped The “Plus” From Apple TV & Hints At Subscriber Numbers

DeadlineWednesday, October 15, 2025 at 12:30:56 AM
Apple SVP On Why They Dropped The “Plus” From Apple TV & Hints At Subscriber Numbers
Eddy Cue, Apple's Senior Vice President of Services, recently shared insights on the company's decision to rebrand Apple TV+ to simply Apple TV. This change, while aiming for simplicity, has led to some confusion among users, especially since Apple TV is also the name of their streaming media player. Understanding this rebranding is important as it reflects Apple's strategy to streamline its services and potentially attract more subscribers.
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