Sega’s ‘Sonic the Hedgehog’ Sets Multiyear Licensing Deal With International Olympic Committee
PositiveEntertainment

Sega has announced an exciting multi-year licensing deal with the International Olympic Committee to celebrate the iconic 'Sonic the Hedgehog' franchise alongside the Olympic brand. This collaboration, featuring a unique 'Five Rings' design that combines Sonic with the Olympic rings, promises to bring fresh energy and creativity to both brands. It's a significant partnership that not only honors the legacy of Sonic but also connects with the global spirit of the Olympics, making it a noteworthy development for fans and athletes alike.
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