NBA 2K League Relaunches as ‘Entertainment Universe’ Featuring NBA Players, Content Creators; Take-Two CEO Reframes Esport as ‘Competitive Situation Within a Lifestyle’
PositiveEntertainment

The NBA 2K League has relaunched as an 'Entertainment Universe,' emphasizing original programming that features NBA players and popular content creators. This shift aims to blend esports with lifestyle entertainment, making it more appealing to a broader audience. By reframing esports as a competitive yet entertaining experience, Take-Two's CEO highlights the potential for greater engagement and viewership, which could significantly enhance the league's popularity and profitability.
— Curated by the World Pulse Now AI Editorial System








