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Gwyneth Paltrow Is Astronomer’s ‘Temporary Spokesperson’ After CEO, HR Chief Resign Following Coldplay Kiss Cam Scandal

VarietySaturday, July 26, 2025 at 3:05:21 AM
NeutralEntertainmentCorporate PR stunts
Gwyneth Paltrow Is Astronomer’s ‘Temporary Spokesperson’ After CEO, HR Chief Resign Following Coldplay Kiss Cam Scandal
Astronomer, a company that recently went viral for its awkward Coldplay kiss cam moment (which led to the CEO and HR chief stepping down), is now leaning into the chaos with a playful PR move. They’ve enlisted Gwyneth Paltrow as their "temporary spokesperson," poking fun at the whole situation. Paltrow appeared in a cheeky video, leaning into the absurdity—because why not turn a scandal into a meme?
Editor’s Note: This is a classic case of a company trying to spin a PR disaster into something lighthearted. By bringing in a celebrity like Paltrow—who’s no stranger to polarizing attention—Astronomer is clearly hoping to ride the wave of viral buzz rather than let it drown them. It’s a risky but clever move: if you can’t escape the meme, you might as well own it. Whether it works long-term is another question, but for now, it’s at least entertaining.
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