From Le Mâle to Baccarat Rouge 540: Master perfumer Francis Kurkdjian's scent-sational journey

Francis Kurkdjian, a master perfumer, has made a remarkable mark in the fragrance industry, creating notable scents such as Jean-Paul Gaultier's Le Mâle at just 24 and the internet sensation Baccarat Rouge 540. His latest exhibition, 'Perfume: Sculpture of the Invisible,' at the Palais de Tokyo, commemorates 30 years of his groundbreaking work. Kurkdjian discusses how he captures emotions through scent and his vision of redefining fragrance as a true art form. The viral success of Baccarat Rouge 540 has not only conquered the internet but also reshaped consumer perceptions of luxury fragrances, making Kurkdjian a pivotal figure in contemporary perfumery.