Netflix Strikes ‘KPop Demon Hunters’ Toy Deal With Hasbro And Mattel

DeadlineTuesday, October 21, 2025 at 6:12:26 PM
Netflix Strikes ‘KPop Demon Hunters’ Toy Deal With Hasbro And Mattel
Netflix has partnered with Hasbro and Mattel to become the global co-master toy licensees for the popular franchise KPop Demon Hunters. This collaboration is significant as it highlights the franchise's growing influence across various media and consumer categories, especially after its animated feature topped Netflix charts and attracted audiences in theaters. This deal not only expands the franchise's reach but also taps into the lucrative toy market, promising exciting products for fans.
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