Disney and Amazon are teaming up to give advertisers more ways to reach streaming audiences. Through Amazon’s ad platform, brands can now buy automated ad slots across Disney+, ESPN, and Hulu—making it easier to target viewers glued to their connected TVs. It’s part of a bigger trend as streaming giants look to cash in on ad dollars while keeping viewers happy.

Editor’s Note: Streaming isn’t just about subscriptions anymore—ads are becoming a huge revenue stream. This deal means advertisers get a one-stop shop for premium streaming inventory, Disney taps into Amazon’s ad tech muscle, and, like it or not, viewers might see more targeted ads. For the industry, it’s another sign that the battle for your TV screen is really about who controls the ads.