Crunchyroll's COO, Gita Rebbapragada, dishes on the explosive growth of anime, the cultural ripple effect of hits like Solo Leveling, and her personal leadership philosophy in a candid interview ahead of the Anime Awards. Some of her insights might surprise even die-hard fans—like just how much the medium is reshaping global entertainment.

Editor’s Note: Anime isn’t just a niche hobby anymore—it’s a cultural powerhouse with a massive, growing audience. Rebbapragada’s perspective gives us a peek behind the curtain at how platforms like Crunchyroll are steering that evolution, and why even non-fans should pay attention. Plus, her take on Solo Leveling hints at where the genre might be headed next.