Versant, a new company spun off from NBCUniversal by Comcast, has completed its communications leadership team by hiring Erin Calhoun from Paramount as Senior VP of entertainment and sports communications and Steve Arocho from MLB as VP of corporate communications. Calhoun will lead from Los Angeles, signaling a focus on entertainment and sports outreach.

Editor’s Note: This move highlights Versant's strategic push to build a strong communications team with seasoned executives from major entertainment and sports brands. It suggests the company is serious about shaping its public image and industry relationships as it establishes itself post-spinoff. For media watchers, it’s a sign of where Versant might be heading—likely deeper into entertainment and sports content.