Despite growing political and cultural pushback against diversity, equity, and inclusion (DEI) initiatives, Inkwell Beach—a dedicated space for underrepresented voices—is holding strong in its fifth year at Cannes Lions. Adrianne C. Smith, founder of the Cannes Can: Diversity Coalition, emphasized just showing up as a victory, signaling resilience in the face of broader challenges.

Editor’s Note: DEI efforts are under scrutiny globally, but this story highlights how the advertising and creative industries are still carving out space for marginalized voices—even if progress feels harder now. Inkwell Beach isn’t just symbolic; it’s a tangible counter to the backlash, proving that visibility and persistence matter. For an industry that shapes culture, that’s a big deal.