Reese Witherspoon is on a roll this week. Fresh off announcing a podcast deal for her book club, she took the stage at Cannes Lions to introduce Sunnie, a new sister label under her Hello Sunshine media empire—this one specifically targeting Gen Z. Witherspoon hinted that after seven years of building Hello Sunshine, it’s time to speak directly to younger audiences.

Editor’s Note: Witherspoon isn’t just expanding her brand—she’s strategically pivoting to capture the next generation of viewers and readers. With Sunnie, she’s betting on Gen Z’s influence in media consumption, signaling that her company’s storytelling will evolve beyond its current (often millennial-focused) vibe. For fans and industry watchers, it’s a smart move—and another reminder that Hello Sunshine isn’t slowing down anytime soon.

Ram Charan’s new film Peddi, a rural sports drama directed by Buchi Babu Sana, is making waves even before its release. Netflix just snapped up its digital rights for a whopping ₹105 crore (plus GST), covering all language versions. With other non-theatrical rights adding to the haul, the movie’s production costs might already be covered—a rare win in today’s film industry.

Editor’s Note: Big OTT deals like this signal how streaming platforms are reshaping film economics. For producers, locking in such hefty sums upfront reduces financial risk—especially for a star-driven project like Peddi. For audiences, it’s a hint that the film’s got serious backing (and likely big ambitions). Either way, it’s a win that’ll have Bollywood and regional filmmakers taking notes.